WHY SOCIAL MEDIA?

• Promotes information about our team
• Communicating with current members
• Advertising programs, fundraisers and events
• Recruiting new members

BE STRATEGIC

Build a strategy that outlines your organization’s social media goals, audience, voice, platforms and management processes.

How will you promote events, competitions, fundraisers, etc. 

Who will manage the accounts, and what is the process for transitioning ownership as students graduate?

BE ACCURATE

Check your facts before posting. Verify with other members that the information listed is correct and accurate.

BE ACTIVE

Make sure you are keeping active with the accounts. This will get the most attention from the target audience. Use the social media platforms that will achieve your goals.

BE RESPECTFUL

It’s always best to be respectful – not only of the organization and members you represent, but to show the professionalism of the team.

BE SMART

Stay in line with each platform’s terms and conditions, including those related to copyright and privacy rights and responsibilities.

Make sure the posts you make do not expose information to other teams about our competition strategies.

School/District rules, policies, and guidelines still apply.